Role: Designer, Illustrator
The Brief: To conceptualize and create a branding system for a chocolate bar designed for mixologists.
The concept: Vice Chocolate – Celebrating the Elegance of Sin. If there’s one thing mixologists are good at, it’s curating a cocktail so beautiful - you just can’t help but to indulge. The branding behind Vice chocolate was inspired by the relationship between artistry and indulgence, through it’s cheeky tone of voice along with it’s hand-crafted illustrations and subtle nods to liquor packaging.
(student work)